Our Story
How it all
Started...
Just Joyful Boutique’s namesake is my middle name, “Joy”. I feel a certain responsibility to uphold my namesake in all that I do. Whether that’s writing, working, or my interactions with others. Because the goal of our products is to spread joy, the name just felt kismet. Just Joyful Boutique started with the publishing of the Daily Glimmers Journal (now called the Daily Glimmers Gratitude Journal) in the fall of 2023. The journal was born out of a desire to create a prompted gratitude journal with enough variety that customers wouldn’t get bored or give up on the practice, as it happens with so many other journals.
The concept of “glimmers” (micro-moments of joy and peace) was incorporated after I read about and connected with it in Deb Dana’s book, Anchored. Since 2023, we’ve published a Junior Edition for children and teens, and have revamped both designs for the most satisfying journaling experience possible. Stay tuned for what’s to come as our product line expands!
The Creator
My name is Sarah Shellard
Hi! I’m Sarah, the author of the Daily Glimmers Gratitude Journal and founder of Just Joyful Boutique. I’m a bilingual speech-language pathologist and business development director with a passion for journaling. Just before COVID started, I started gratitude journaling. Since then, I’ve tried over 10 different gratitude journals, and flourished my self-care practice. My belief has always been that writing down your thoughts can be the purest form of self-expression. When a pen is in your hand, there is no multitasking, there is no doom-scrolling, and there are no distractions. It’s just you, the pen, and the paper. I remember writing letters to my friends and family as a child when it felt like it was the only way I could express myself. As an adult, I still feel that a pen and paper is the best way to process my thoughts and shift my mindset towards positivity.
